openfinal

Course Advantages

The scope of digital marketing is increasing by leaps and bounds. New enterprises are focusing more on digital marketing to boost up their productivity. Recent years have seen significant growth in this realm. Higher salaries, secured job profiles, and broad goals are some of the benefits of a digital marketing course.

Read the excerpt below to have a deep insight of the pros of a digital marketer’s job profile & opportunities.

Course Detail

1 INTRODUCTION TO DIGITAL MARKETING

Paid media portals and ad networks

Various types of social media platforms

 Importance of natural search rankings

Digital tactics based on marketing objectives

Digital Marketing Pay Per Click

2 CREATING A WEBSITE WITH WORDPRESS

Introduction to WordPress

  WordPress for blog and website

WordPress installation and settings

 WordPress dashboard

 Admin panel view

 General settings

 Creating posts and categories

 Creating pages

 Links structure management

 Installing themes from library

 Managing plugins

 Social media plugins

 Managing media

Managing post comments

3 MAKING MONEY THROUGH AFFILIATE PROGRAMS

 How to get approved

 Which products to promote

 Content strategy to engage visitors

 Working with affiliate platforms

 Monitoring performance to maximize profit

4 GOOGLE ADSENSE

Prerequisites of google AdSense

2 step verification

Joining AdSense program

Types of ad units

Inclusions and exclusions

Earning money through AdSense

5 INTRODUCTION TO EMAIL MARKETING

Business objectives for email marketing

Types of email marketing