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Course Advantages

The scope of digital marketing is increasing by leaps and bounds. New enterprises are focusing more on digital marketing to boost up their productivity. Recent years have seen significant growth in this realm. Higher salaries, secured job profiles, and broad goals are some of the benefits of a digital marketing course.

Read the excerpt below to have a deep insight of the pros of a digital marketer’s job profile & opportunities.

Course Detail

1 INTRODUCTION TO DIGITAL MARKETING

Paid media portals and ad networks

Various types of social media platforms

 Importance of natural search rankings

Digital tactics based on marketing objectives

Digital Marketing Pay Per Click

2 CREATING A WEBSITE WITH WORDPRESS

Introduction to WordPress

  WordPress for blog and website

WordPress installation and settings

 WordPress dashboard

 Admin panel view

 General settings

 Creating posts and categories

 Creating pages

 Links structure management

 Installing themes from library

 Managing plugins

 Social media plugins

 Managing media

Managing post comments

3 MAKING MONEY THROUGH AFFILIATE PROGRAMS

 How to get approved

 Which products to promote

 Content strategy to engage visitors

 Working with affiliate platforms

 Monitoring performance to maximize profit

4 GOOGLE ADSENSE

• Prerequisites of google AdSense

• 2 step verification

• Joining AdSense program

• Types of ad units

• Inclusions and exclusions

• Earning money through AdSense

5 INTRODUCTION TO EMAIL MARKETING

• Business objectives for email marketing

• Types of email marketing

6 INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

• Use of Search Engine Optimization

• Generate Traffic to your page

• Need of Search Engine Optimization

• Site Design & Development

• Internet and Protocols

• Websites and Servers

• Essentials of good website designing

• Major search engines and directories

• SEO Factors

• Search Engine Algorithms

7 OFF PAGE OPTIMIZATION

• Submission to search engines

• Directory Submissions

• Article Submission

• One Way Link Building

• Two Way Link Building

• Three Way Link Building

• Forums Posting

• Blog Commenting

• News and Press Release

• Press Releases Submissions

• Classifieds

• Free Backlink Creation

• Forums and social media optimization

• Content Writing and Copyrighting

• HTML, Logo and its Importance

• Attractive Designs and Patterns

• RSS Feeds Submissions

• Inbound Links

• Usage of all Tags

• Video Optimization

8 ON PAGE OPTIMIZATION

• Hyper link optimization

• Keyword research and analysis

• Header Tag Optimization

• Landing Pages Optimization

• Competition analysis

• URL Rewriting

• RSS Feed Creation

• Meta Tags Optimization

• Robots.txt optimization

• Sitemap Creation and Submissions

• Canonical Tag Implementation

• Image Optimization

• Header and Footer Keywords

• Link Title Tag

• Hidden Keywords

• Alt Tags • Internal Link Structure

• Internal Link Building

• Keyword Density • Webpage Content

9 SEO TOOLS

• Google webmaster tool

• Google Keyword Tool

• Keywords Position Checker

• Domain Age Tools

• Keywords Density Checker

• Page Rank Checker

10 SEO REPORTING

• SEO Report Creation

• Tracking and Reporting

• Securing Ranks

• Excel Reporting