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Digital Marketing Full Course

Course Advantages

The scope of digital marketing is increasing by leaps and bounds. New enterprises are focusing more on digital marketing to boost up their productivity. Recent years have seen significant growth in this realm. Higher salaries, secured job profiles, and broad goals are some of the benefits of a digital marketing course.

Read the excerpt below to have a deep insight of the pros of a digital marketer’s job profile & opportunities.

Course Detail

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1 INTRODUCTION TO DIGITAL MARKETING

 Paid media portals and ad networks

Various types of social media platforms

 Importance of natural search rankings

Digital tactics based on marketing objectives

Digital Marketing Pay Per Click

2 CREATING A WEBSITE WITH WORDPRESS

Introduction to WordPress

  WordPress for blog and website

WordPress installation and settings

 WordPress dashboard

 Admin panel view

 General settings

 Creating posts and categories

 Creating pages

 Links structure management

 Installing themes from library

 Managing plugins

 Social media plugins

 Managing media

Managing post comments

3 MAKING MONEY THROUGH AFFILIATE PROGRAMS

 How to get approved

 Which products to promote

 Content strategy to engage visitors

 Working with affiliate platforms

 Monitoring performance to maximize profit

4 GOOGLE ADSENSE

• Prerequisites of google AdSense

• 2 step verification

• Joining AdSense program

• Types of ad units

• Inclusions and exclusions

• Earning money through AdSense

5 INTRODUCTION TO EMAIL MARKETING

• Business objectives for email marketing

• Types of email marketing

6 INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

• Use of Search Engine Optimization

• Generate Traffic to your page

• Need of Search Engine Optimization

• Site Design & Development

• Internet and Protocols

• Websites and Servers

• Essentials of good website designing

• Major search engines and directories

• SEO Factors

• Search Engine Algorithms

7 OFF PAGE OPTIMIZATION

• Submission to search engines

• Directory Submissions

• Article Submission

• One Way Link Building

• Two Way Link Building

• Three Way Link Building

• Forums Posting

• Blog Commenting

• News and Press Release

• Press Releases Submissions

• Classifieds

• Free Backlink Creation

• Forums and social media optimization

• Content Writing and Copyrighting

• HTML, Logo and its Importance

• Attractive Designs and Patterns

• RSS Feeds Submissions

• Inbound Links

• Usage of all Tags

• Video Optimization

8 ON PAGE OPTIMIZATION

• Hyper link optimization

• Keyword research and analysis

• Header Tag Optimization

• Landing Pages Optimization

• Competition analysis

• URL Rewriting

• RSS Feed Creation

• Meta Tags Optimization

• Robots.txt optimization

• Sitemap Creation and Submissions

• Canonical Tag Implementation

• Image Optimization

• Header and Footer Keywords

• Link Title Tag

• Hidden Keywords

• Alt Tags • Internal Link Structure

• Internal Link Building

• Keyword Density • Webpage Content

9 SEO TOOLS

• Google webmaster tool

• Google Keyword Tool

• Keywords Position Checker

• Domain Age Tools

• Keywords Density Checker

• Page Rank Checker

10 SEO REPORTING

• SEO Report Creation

• Tracking and Reporting

• Securing Ranks

• Excel Reporting

11 INTRODUCTION TO PAY PER CLICK MANAGEMENT

• What is Pay Per Click (PPC)?

• History of PPC

• Online vs Offline Marketing

• How does PPC work?

• Evolution of PPC

• Google AdWords

• Importance & Benefits of PPC

• Basic of PPC

• Yahoo Search Marketing

12 RESEARCH AND BID MANAGEMENT

• What is Keyword Research?

• Importance of targeted keywords

• Keywords popularity & Search Volume

• What is bidding?

• How to increase position on search?

• Importance of bidding techniques

• Difference in SEO & PPC keywords

• Selecting targeted / related keywords

• Categorizing keywords in Ad Groups

• What is Quality Score?

• Bid Management

• Competitive Analysis for bidding

• Researching for PPC keywords

• Analyzing competition keywords

• PPC keywords tools and resources

• Effect of Quality Score on bidding?

• User Defined bids and Automatic Bids

13 SETTING UP CAMPAIGNS

• Google Adwords Account Structure

• Language Targeting

• Budget Management

• Using Multiple Account

• PPC Campaign Structure

• Device Targeting

• ROI Management

• Using My Client Center (MCC)

• Location Targeting

• Campaign Management

• Conversion Tracking

14 INTRODUCTION TO MOBILE MARKETING

• Need for mobile marketing

• General stats

• Device analysis

• Mobile marketing trends

• Mobile usage stats

• Mobile marketing benefits

• Case studies

15 INTRODUCTION TO SOCIAL MEDIA MARKETING

• Introduction to social media

• Features of social media

• Organic and inorganic growth of your brand

• Social media and traditional marketing

• Platforms of social media

• Design your creative with DIY apps

• DIY to make impact on social media

• List of DIY apps